New brand development
Rum Heffron was created to commemorate the 100th anniversary of the return of Czechoslovakian legionnaires after fighting the Bolsheviks in Russia. Heffron is the name of the last ship that carried the legionnaires from Vladivostok via Panama back to Europe, and the letters the legionnaires sent home are the loose inspiration for the brand's visual style. 
Within a year, Heffron became one of the best-selling rums in the Czech Republic and won a silver award at the A'Design Award & Competition. Four new flavors followed. The original label was redesigned and the bottle was given a premium embossing to create a consistent look for the range. 
Client: Palírna U Zeleného Stromu
Year: lounched 2021, redesigned 2023