In Honor of the Czechoslovak Legionnaires
New rum brand – Heffron
The Czechoslovak Legions fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I.
Rum Heffron was created on the occasion of the centenary of Czechoslovak legionnairs return home after a long journey around the world. Letters the legionnaires were sending home, are the inspiration for the concept. Heffron is the name of the last ship that carried legionnaires from Russia via Panama back to Europe.
Rum Heffron became in one year one of the most selling rum brands in the Czech Republic.
branding | packaging | POS materials
concept development | graphic design | illustration