New brand development
I created the Objevitel brand for so-called "local rum" (it cannot be called rum according to EU laws). The renewed recipe comes from the last century, therefore the choice of style and graphic elements is inspired by that period. Even "local rum" is traditionally associated with nautical motifs. That's why I used a compass in the brand block, the anchor and rudder also appear on the flavors. The compass evokes discovery, as does the name Objevitel (Discoverer).
Client: Palírna U Zeleného stromu 
Year: 2023​​​​​