PURE PARTY SPIRIT
Hanácká vodka redesign
The aim was to get Hanácká vodka closer to young people and base it's identity on a Slavic spirit and dance. Redesigned Hanácká vodka looks cleaner, bolder and more premium. The pattern is hiding a dancing couple inspired by Moravian folk dance. Linden leaf is a Slavic symbol, here stylized in the pattern and stressed by red color.
New Hanácká vodka become unmissable at Czech music festivals with own stage, DJs and a dance group.
branding | packaging | campaign | POS materials
concept development | graphic design | illustration