Hanácká vodka redesign
The aim was to get Hanácká vodka closer to young people and base it's identity on a Slavic spirit and dance. Redesigned Hanácká vodka looks cleaner, bolder and more premium. The pattern is hiding a dancing couple inspired by Moravian folk dance. Linden leaf is a Slavic symbol, here stylized in the pattern and stressed by red color.  
New Hanácká vodka become unmissable at Czech music festivals with own stage, DJs and a dance group.

branding  |  packaging  |  campaign  |  POS materials
concept development  |  graphic design  |  illustration

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